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Digitally staged living room with modern furniture and decor in an empty space.

What is Virtual Staging and Does It Work?

July 17, 20252 min read

As a home seller in today's fast-paced real estate market, you're always looking for ways to stand out and capture the attention of potential buyers. Enter virtual staging, a game-changer that's transforming how homes are presented online. But what is virtual staging, and more importantly, can it truly make a difference in selling your home? In this post, we’ll explore this innovative solution and discover how it can elevate your home sale.

What Exactly is Virtual Staging?

Ever use an app where you can furnish and decorate your home at the click of a button? That's virtual staging. Using digital tools, designers can add stylish furniture, decor, and even artwork to photos of your empty spaces. This process transforms basic listings into eye-catching photos that invite potential buyers to imagine living in your home. Unlike traditional staging, virtual staging eliminates the need for physical furniture, so you’ll save time, effort, and money.

The Real Impact of Virtual Staging

Now, you might be wondering, "Does virtual staging really work?" Absolutely. With most homebuyers starting their search online, your listing's first impression is everything. Virtual staging not only makes your home more visually appealing but also significantly increases its online engagement. A recent StyleDod survey discovered that homes with staged photos sold for six to 20 percent higher than those with un-staged photos—and better yet, virtually staged homes sold 4x faster than un-staged homes did. Here’s why virtual staging is a hit:

  • Attractiveness: It showcases your home’s potential, making it easier for buyers to envision themselves in the space.

  • Cost-Effective: Virtual staging is much cheaper than traditional staging, so you get a great return on investment.

  • Versatility: You can tailor the style and design to attract your ideal buyer to enhance your home's appeal.

Making the Most of Virtual Staging

To truly benefit from virtual staging, keep these best practices in mind:

Aim for Realism: The staging should look as real as possible to avoid turning off potential buyers.

Honesty is the Best Policy: Use virtual staging to highlight your home’s strengths without hiding any flaws that buyers should be aware of.

Less is More: A cluttered space can be overwhelming. Opt for a clean, inviting design that makes buyers feel at home.

In conclusion, virtual staging is your secret weapon in the competitive real estate market. It's an innovative, cost-effective way to make your listing pop and attract more potential buyers. As you prepare to sell your home, consider how virtual staging could transform your listing from just another house for sale to a must-see property.

Mary Ellen was born and raised in Long Island, New York. After graduating from college, she worked on Wall Street for JP Morgan in New York City. For the past 25+ years, she has been living in the Alpharetta, Georgia with her husband and daughter. International travel and business are her passions and she loves to go to as many different countries of the world as possible and to indulge in the culture.

Mary Ellen has an outgoing personality and is known to be aggressive in marketing real estate. Her goal is to make YOU happy and she knows that buying and selling houses can be very stressful. Her job is to make it as stress-free as possible. With her background in accounting and finance, she will be able to help you find the best value your money can buy.

Her professional associations and certifications include Atlanta Board of Realtors, Leadership Council for Keller Williams Realty, CIPS (Certified International Property Specialist) and CFIS (Certified Foreign Investor Specialist) as well as being a member of KWGPS (Keller Williams Realty Global Property Specialist). In the past several years, Mary Ellen has worked to achieve several additional designations including CLHMS (Certified Luxury Home Marketing Specialist), SFR (Short Sale and Foreclosure Specialist, e-Pro Certified and a Certified DRS AgentTM

Mary Ellen Vanaken

Mary Ellen was born and raised in Long Island, New York. After graduating from college, she worked on Wall Street for JP Morgan in New York City. For the past 25+ years, she has been living in the Alpharetta, Georgia with her husband and daughter. International travel and business are her passions and she loves to go to as many different countries of the world as possible and to indulge in the culture. Mary Ellen has an outgoing personality and is known to be aggressive in marketing real estate. Her goal is to make YOU happy and she knows that buying and selling houses can be very stressful. Her job is to make it as stress-free as possible. With her background in accounting and finance, she will be able to help you find the best value your money can buy. Her professional associations and certifications include Atlanta Board of Realtors, Leadership Council for Keller Williams Realty, CIPS (Certified International Property Specialist) and CFIS (Certified Foreign Investor Specialist) as well as being a member of KWGPS (Keller Williams Realty Global Property Specialist). In the past several years, Mary Ellen has worked to achieve several additional designations including CLHMS (Certified Luxury Home Marketing Specialist), SFR (Short Sale and Foreclosure Specialist, e-Pro Certified and a Certified DRS AgentTM

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Mary Ellen Vanaken

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